One-of-a-Kind Fundraiser Benefitting HBCUs to top $500,000 in Awards
December 19, 2013 (Chicago) – While most stars opt for bling and electronics as their favorite things for the holidays, others including Angela Bassett, Sherri Shepherd, Doug Banks and Kym Whitley are finding it much cooler to recommend the 2014 Historically Black Colleges and Universities Resource Guide and Calendar as an important seasonal gift.
The celebrities, who are also featured in the calendar, are turning to social media and their own broadcast venues to talk about the necessity of gifting the resource guide, which raises funds for the participating HBCUs and offers hundreds of facts about Black History. Banks is teaming with Whitley to promote the calendar on his national broadcast in January, and talk show star Steve Harvey, who was featured in the 2012 resource guide, is still Tweeting about its importance as an educational tool.
The eighth annual resource guide and calendar has been renamed “Our History Our Health” to reflect the growing concern of the health of Black America. Dr. David Satcher, former U.S. surgeon general and director of the Satcher Health Leadership Institute, shares compelling evidence on why African Americans suffer disproportionately from several chronic illnesses including heart disease, cancer and diabetes, compared to their White counterparts.
Also among the supporters featured in the 2014 edition are NBA star Dwyane Wade; the first woman leader of the African Methodist Episcopal Church Bishop Vashti McKenzie; Gary, Indiana Mayor Karen Freeman; and businesswoman and mentor Tina Lewis.
More than $400,000 had been donated to the participating HBCUs through a partnership between Chicago-based Danielle Ashley Group, the producer of the calendar through its Black History Educational Network philanthropic arm, and Walgreens Corporation, the original retailer. Walgreens contributes funds to each participating school for each calendar sold in its stores. Contributions are expected to reach more than $500,000 following the success of the 2014 resource guide.
The 13-month calendar and resource guide, which currently is a part of the African-American History curriculum of middle and high school districts in Illinois and Indiana, spotlights 12 of the more than 100 HBCUs every year. The 2014 issue features Florida Memorial University, Grambling State University, Johnson C. Smith University, Lane College, LeMoyne – Owen College, Lincoln University, Mississippi Valley State University, Morehouse College, Oakwood College, University of the Virgin Islands, Virginia Union University and Wiley College.
Each month reveals the dates of the most important events in African-American history, from the eighteenth century to the current. The resource guide pinpoints daily the moments that have shaped African-American history – the underground railroads, the date that Jean-Baptiste Pointe DuSable founded Chicago, the bus boycotts, the Supreme Court decision on Dred Scott, the day that Jackie Robinson became a major league baseball player, the first Million Man March on Washington, D.C., the day that Barack Obama became president, and much more.
“The 2014 HBCU Calendar and Resource Guide is one of the most important tools that we have as a nation to remind us all of the contributions that African Americans have made in forming the great world power that we are,” stated public relations executive Tracey Alston, president and founder of the Black History Educational Network.
In addition to Walgreens and Wal-Mart, the 2014 “Our History Our Health” Resource Guide may also be purchased online at www.BlackHistoryHBCU.com, or by calling 312.470.0270.
Denise M. Spencer
Director of Marketing
Black History Educational Network
8 South Michigan Avenue
Chicago, IL 60603
312.470.0270 X2006 (office)